Phranque (Frank the Gelatinous Cube)

Phranque—often spelled “Frank” in memes—is a sentient gelatinous cube companion in Santa Monica Studio’s God of War: Laufey, revealed June 2, 2026 during PlayStation’s State of Play. Voiced and motion-captured by Jack Quaid, the cube helps protagonist Faye fight by body-slamming enemies, reading as a Dungeons & Dragons gelatinous cube dropped into Norse myth spectacle.

Reaction posts split instantly: some called the character Marvel-coded comic relief unfit for God of War, others embraced “Whoop his ass, Frank” fan art—@keenbiscuit’s chibi piece cleared 47,000 X likes launch night. Memes lean on pronunciation gags (Phranque = Frank), mythology confusion jokes, and debate over whether the cube belongs in the franchise at all.

whoopfrank.com can publish spoiler-light trailer beat markers for the ram attack moment, a pronunciation FAQ (Phranque vs. Frank), and a fan-art gallery with mandatory links back to original artists and Sony’s official uploads.

phranquecube.com fits a launch-tracker microsite: gameplay preview timestamps, Jack Quaid interview roundups, and side-by-side comparisons to tabletop gelatinous cubes for curious non-gamers arriving from meme traffic.

gowfrank.com works as a debate/clubhouse newsletter—“team Frank” vs. “team serious God of War”—each issue pairing one viral meme post with factual lore notes from official PlayStation blogs so commentary stays informed rather than pure pile-ons.