Bike Fall

Illustrator Corentin Penloup published the original strip “Baton roue” (French for putting a stick in the wheel) in January 2011; English-speaking communities later called it Bike Fall. After Reddit and Tumblr picked it up in 2012–2015, edits labeled the rider, stick, and crash to roast self-inflicted failures, scapegoating, or ironic “donation” punchlines. Know Your Meme treats it as a standard object-labeling template alongside other multi-panel exploitables, and Imgflip hosts it as a high-use caption template.

The joke works because the third panel is an unambiguous wipeout: viewers instantly map “who caused this” and “who gets blamed” onto the labels, which is why it keeps circulating in gaming, politics, and fandom arguments whenever someone appears to engineer their own problem.

batonroue.com and rouewheel.com can anchor a bilingual-friendly explainer: one page on the Penloup origin and fair-use notes for the template, another that ranks the clearest three-panel setups (workplace, relationships, patch notes) with downloadable blank PNGs.

stickinwheel.com suits an interactive label generator with safe defaults: visitors pick preset roles (instigator, enabler, comment section) and export a square crop for Discord or Slack without hunting Imgflip IDs.

batonbike.com and spokestick.com are natural A/B homes for tone—one leans cycling and outdoor humor, the other leans “stop hitting yourself” irony—each with a small weekly gallery and attribution rules so creators keep credit lines intact.